Category Archives: White Papers

Unlock the Power of Modern Data Science and Advanced Analytics for Competitive Advantage

Gartner predicts the number of connected devices (IoT) will reach $21 billion by 2020. That means the resulting Big Data including customer data is a goldmine and leading manufacturers are cashing in to increase revenue, personalize marketing, and improve the B2B customer experience.

In this white paper manufacturing leaders will learn:

  • How modern tools help overcome two of the toughest data challenges
  • How easy it can be to obtain real-time actionable insights on your own
  • The endless possibilities that modernizing legacy systems enables

Start transforming the explosion of Big Data and other disparate data sources into actionable intelligence by downloading your complimentary copy today.

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The Third Level of Customer Engagement in eBusiness/eCommerce

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Forty-one percent of eBusiness & eCommerce customers are only somewhat engaged, according to a recent study by ISM, Inc.  Our findings indicate there is more work to be done to meet the ever-changing needs and preferences of the modern B2B customer.

Readers of this report will learn:

  • The complete findings from our study
  • Tips to increase B2B customer engagement
  • The top three issues B2B customers face when conducting eBusiness
  • The role of social, cloud, mobile, and analytics in B2B customer engagement

Also, check out our latest blog on the subject The Evolution of eBusiness

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