The line between the expectations of B2B and B2C eCommerce customers are blurring increasingly. With the incredibly fast past in which technology evolves, companies must embrace tools that enable seamless customer experiences across devices. In a recent study, we wanted to understand how B2B buyers felt about the eBusiness experience.
Forty-one percent of eBusiness & eCommerce customers are only somewhat engaged, according to a recent study by ISM, Inc. Our findings indicate there is more work to be done to meet the ever-changing needs and preferences of the modern B2B customer.
Readers of this report will learn:
- > The complete findings from our study
- > Tips to increase B2B customer engagement
- > The top three issues B2B customers face when conducting eBusiness
- > The role of social, cloud, mobile, and analytics in B2B customer engagement
Also, check out our latest blog on this topic: The Evolution of eBusiness